About Fuji Bikes
Fuji Bikes, is an American distributor of bicycles which are built in Taiwan, China, and Poland. The company is a descendant of Nichibei Fuji Cycle Company, Ltd, a bicycle manufacturer originally established in Japan in 1899. The company took its name and logo from Mount Fuji, a Japanese symbol of strength and endurance.
The company was founded in 1899 in Japan by Nichibei Fuji, who combined two companies into Nichibei Fuji Cycle Company. By the late 1920s, a Fuji bike were Japan’s most popular bicycle. In the 1930s, Fuji established the first national stage race between Osaka and Tokyo and sponsored the winning team. Today, this race remains a premier races in Asia.
In the 1950s, Toshoku America acquired distribution rights to Fuji-made bicycles in the United States. Toshoku America sold private-label Fuji-made bicycles as house brands through U.S. retailers such as Sears.
By 1971, Fuji Bikes America was established to distribute models across the United States. Fuji played a part in the cycling boom of the 1970s. It introduced the first successful mass-production 12-speed bicycle in the mid-1970s, using a redesigned rear axle to minimize spoke dish to maintain wheel strength.
With the continued rise of the yen, Fuji fell on hard times in the early 1990s. One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji became expensive in the United States, causing a drop in sales. Following bankruptcy, bicycle distribution in the United States was taken over by Advanced Sports. In 1998, Jadeland Pacific, an investment group in Taiwan, acquired 83% of Advanced Sports, which had purchased the assets of Fuji America as well as the worldwide distribution rights to the Fuji bicycle brand.
In 2005, Ideal Bike Corporation, Taiwan’s third-largest complete-bicycle maker, acquired 60 per cent of Advanced Sports International Asia, which markets the Fuji brand of bicycles in Asia. Fuji bicycles are now built in Taichung, Taiwan; Dong Guan, Guangdong Province in China; and in Kutno, Poland by Ideal Bike Corporation. The brand is owned, and distributed in the United States, by Advanced Sports in Philadelphia, Pennsylvania.
Fuji Bike Range
Fuji makes a large variety of bikes in all sorts of categories. Here is an overview of the current model ranges in all the different categories.
Fuji Road Bikes
- Carbon Road
- Performance Road
- Sport Road
Fuji Specialty Bikes
- Triathlon and Time Trial
- Cyclocross
- Track
Fuji Mountain Bikes
- All Mountain
- Cross Country
- Performance Hardtail
- Ultralight Hardtail
- Sport Hardtail
- 29er Hardtail
- 29er Full Suspension
- Police
Fuji Urban Bikes
- Track Inspired Fixed Wheel
- Single Speed
Single Speed Commuter
Fuji Lifestyle Bikes
- Performance Road Hybrid
- Performance Trail Hybrid
- Commuter Hybrid
- Touring
- Cruiser
- Comfort
Fuji Women Bikes
- Carbon Road
- Sport Road
- Full Suspension Mountain
- Hardtail Mountain
Fuji Kids Bikes
- Road
- Off-road
- Cruiser
- Lil Kids
Check back soon to see lots of Fuji bike reviews and road tests.